Let your brand stand out from all the others. Give it an identity with a strong recognition value. It´s all about the four keys: uniqueness, awareness, surprise and emotion. I help you building an emotional brand by defining and creation of a unique brand essence, strong brand values and auspicious brand promises.
Corporate culture influences on your brand images, staff motivation and customer satisfaction. You can shape and control your corporate culture by installing a mission statement and a corporate philosophy. Make your senior management live these values and integrate them into their daily actions. Ask me for individual concepts and support.
External Communication / Public Relations
The difference between advertising and public relations? Advertising means you telling good things about yourself. Public relations means to make others tell good things about you. Let me develop PR campaigns of strong public impact for you and fortify your external communications through my large media network. You need to communicate a project of high sensitivity? You want training for your executives? Get in contact with me!
Successful Trade Show Participation
Even in the digital age trade shows are of vital importance of your business´s success. They are sectoral meeting points, presentation stages and market places for order completions. Let me help you oplan and perform your trade show participation and help you find new business partners by an individual matchmaking.
Every business can be hit by a crisis. If it hits you, you will need a well prepared communication strategy, since public and social networks are getting more and more critical and the press tends to scandalize incidents more than ever. Pressure on the people in charge, caused by such escalation, leads to bad decisions and mistakes. The situation can easily get out of control. Let me help you develop a strategic crisis communication management to prevent mistakes and to avoid further damages.
You want to expand your business? Before going international let me analyse your target markets. I deliver brief overviews as well as comprehensive studies. Get all relevant facts about potential, products, competition, chances, risks and regulations in the country you are targeting - Germany and abroad.
Lead Generation / Networking
Get access to new customer groups and open up new markets: Let me help you generate business leads in Germany and abroad.